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Funnel StrategyCreative & CopyMedia Buying
B2B SaaS Platform · SaaS / Technology
Cut CAC by 60% While Tripling Trial Signups
Rebuilt the entire acquisition funnel for a B2B SaaS platform, reducing cost per trial from $120 to $48.
-60%
CAC Reduction
3x
Trial Signups
+85%
Activation Rate
The Challenge
This client came to us with a solid product but an underperforming acquisition system. Their cost per acquisition was too high, their funnel had significant drop-off, and their creative was fatiguing fast. They needed a complete overhaul of their growth engine.
Our Approach
Conducted full-funnel audit to identify revenue leaks
Rebuilt offer positioning and pricing strategy
Designed and launched new landing page system
Restructured ad account with creative testing framework
Implemented post-purchase flows to increase LTV
The Results
Within 90 days, we had transformed their acquisition economics. The restructured offer drove higher conversion rates, the new creative framework maintained performance at scale, and the optimized funnel turned every dollar of ad spend into predictable revenue.